Definition of this KPI:
The percentage of customers or subscribers who stop using a product or service over a specific period of time. It is often used in industries like telecommunications, software as a service (SaaS), and subscription-based businesses to assess customer retention.
This KPI can be calculated as: (Customers Lost during a Period / Total Customers at the Beginning of the Period) × 100The KPI will be measured as: percentage (%)How to interpret the KPI: lower is betterThe strategic objective to measure with this KPI: Retention of customers/increase sales; Customer Satisfaction
