Posted inAll sectors / Customer / Marketing

Click-Through Rate (CTR)

Definition of this KPI:
The percentage of people who clicked on a link out of the total who viewed your content. This is crucial for assessing the effectiveness of call-to-action elements in your posts.


  • This KPI can be calculated as: (Number of Clicks / Number of Impressions) * 100
  • The KPI will be measured as: percentage (%)
  • How to interpret the KPI: higher is better
  • The strategic objective to measure with this KPI: Positive public perception

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