Posted inAll sectors / Customer / Marketing

Content Reach

Definition of this KPI:
The number of unique users who have seen your content. This metric aids in understanding the efficiency of your content distribution and promotion efforts.


  • This KPI can be calculated as: Total number of unique users who viewed your content.
  • The KPI will be measured as: number (amount of units, rating, etc)
  • How to interpret the KPI: higher is better
  • The strategic objective to measure with this KPI: Positive public perception
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