Posted inAll sectors / Customer / Marketing

Demographic Data Distribution

Definition of this KPI:
Distribution of the demographics of your audience (age, gender, location). Understanding the demographics is essential for tailoring content to meet their preferences and needs.

  • This KPI can be calculated as: Distribution per demographic category
  • The KPI will be measured as: percentage (%)
  • How to interpret the KPI: depends on the goals
  • The strategic objective to measure with this KPI: Positive public perception
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