Posted inAll sectors / Customer / Marketing

Social Media Customer Satisfaction Score (CSAT)

Definition of this KPI:
Customer satisfaction with your brand's social media interactions.


  • This KPI can be calculated as: Percentage of satisfied customers (collect feedback through surveys)
  • The KPI will be measured as: percentage (%)
  • How to interpret the KPI: higher is better
  • The strategic objective to measure with this KPI: Positive public perception
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