Posted inAll private sectors / Learning & Growth / Research & Development

Product Development Cycle Time

Definition of this KPI:
The average time taken to develop a new product from ideation to launch.


  • This KPI can be calculated as: Measure the duration (in days, weeks, or months) from concept creation to product launch and calculate the average across all products developed within a specific period.
  • The KPI will be measured as: time (e.g. years, minutes)
  • How to interpret the KPI: lower is better
  • The strategic objective to measure with this KPI: Accelerate product development cycles to bring innovative solutions to market faster and respond promptly to customer needs.
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