Posted inAll sectors / Customer / Marketing

Social media interactions

Definition of this KPI:
The basic engagement metrics indicate the level of interaction (Likes, Comments, and Shares) with your content. A high number of likes, thoughtful comments, and shares demonstrate that your audience finds your content valuable, worth discussing and sharing.

  • This KPI can be calculated as: Count the number of likes, comments, and shares on a specific post or across all posts.
  • The KPI will be measured as: number (amount of units, rating, etc)
  • How to interpret the KPI: higher is better
  • The strategic objective to measure with this KPI: Positive public perception
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