Definition of this KPI:
The basic engagement metrics indicate the level of interaction (Likes, Comments, and Shares) with your content. A high number of likes, thoughtful comments, and shares demonstrate that your audience finds your content valuable, worth discussing and sharing.
This KPI can be calculated as: Count the number of likes, comments, and shares on a specific post or across all posts.The KPI will be measured as: number (amount of units, rating, etc)How to interpret the KPI: higher is betterThe strategic objective to measure with this KPI: Positive public perception
