Posted inAll private sectors / Learning & Growth / Research & Development

Green Product Adoption Rate

Definition of this KPI:
The percentage of customers or market segments adopting or purchasing eco-friendly or sustainable products offered by the organization.


  • This KPI can be calculated as: Divide the number of customers or units sold for green products by the total number of customers or units sold, then multiply by 100.
  • The KPI will be measured as: percentage (%)
  • How to interpret the KPI: higher is better
  • The strategic objective to measure with this KPI: Drive market demand for environmentally sustainable products by offering innovative solutions that meet customer needs while aligning with environmental goals and values.

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