Posted inAviation / Customer / Sales

Ancillary Revenue per passenger

Definition of this KPI:
Revenue generated from services and products beyond basic ticket sales.


  • This KPI can be calculated as: (Revenue from Ancillary services / number of passengers)
  • The KPI will be measured as: financial value (e.g. €, $)
  • How to interpret the KPI: higher is better
  • The strategic objective to measure with this KPI: Increase sales
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