Posted inAll sectors / Customer / Marketing

Clicks to Website

Definition of this KPI:
The number of clicks that lead users from your social media profiles to your website. This metric provides insights into the traffic generated by your social media efforts.


  • This KPI can be calculated as: Total number of clicks on links leading to your website.
  • The KPI will be measured as: number (amount of units, rating, etc)
  • How to interpret the KPI: higher is better
  • The strategic objective to measure with this KPI: Positive public perception
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