Posted inAll sectors / Customer / Marketing

Conversion Rate

Definition of this KPI:
The percentage of users who completed a desired action, such as making a purchase or filling out a form. This is vital for assessing the effectiveness of your social media campaigns in driving real business outcomes.

  • This KPI can be calculated as: (Number of Conversions / Number of Clicks) * 100
  • The KPI will be measured as: percentage (%)
  • How to interpret the KPI: higher is better
  • The strategic objective to measure with this KPI: Positive public perception
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