Posted inAll private sectors / Customer / Marketing

Customer acquisition costs

Definition of this KPI:
The cost of acquiring a new customer. It aligns with the objective of increasing revenue and can help assess the efficiency of your marketing efforts.


  • This KPI can be calculated as: (Total Sales and Marketing Costs) / (Number of New Customers Acquired) = CAC per new customer
  • The KPI will be measured as: financial value (e.g. €, $)
  • How to interpret the KPI: lower is better
  • The strategic objective to measure with this KPI: Increase sales, efficiency of marketing efforts
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