Posted inAll private sectors / Customer / Marketing

Customer acquisition costs

Definition of this KPI:
The cost of acquiring a new customer. It aligns with the objective of increasing revenue and can help assess the efficiency of your marketing efforts.


  • This KPI can be calculated as: (Total Sales and Marketing Costs) / (Number of New Customers Acquired) = CAC per new customer
  • The KPI will be measured as: financial value (e.g. €, $)
  • How to interpret the KPI: lower is better
  • The strategic objective to measure with this KPI: Increase sales, efficiency of marketing efforts

    • How useful was this post?

    Click on a star to rate it!

    Average rating 0 / 5. Vote count: 0

    No votes so far! Be the first to rate this post.

    We are sorry that this post was not useful for you!

    Let us improve this post!

    Tell us how we can improve this post?

    Related posts

    1. Keep your KPIs Smart!
    2. Revenue growth
    3. Customer acquisition rate

    Leave a Reply

    Your email address will not be published. Required fields are marked *


    The reCAPTCHA verification period has expired. Please reload the page.