Posted inAll private sectors / Customer / Sales

Customer acquisition rate

Definition of this KPI:
Customer acquisition (rate business unit attracts or wins new customers or business). E.g. Percentage of new customers


  • This KPI can be calculated as: (Number of new customers / Total number of customers) * 100%
  • The KPI will be measured as: percentage_(%)
  • How to interpret the KPI: higher_is_better
  • The strategic objective to measure with this KPI: Increase profitability

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