Posted inAll sectors / Customer / Marketing

Follower Growth Rate

Definition of this KPI:
The rate at which your social media audience is expanding. Consistent growth suggests that your content is resonating with users, while a decline may indicate the need for strategy adjustments.

  • This KPI can be calculated as: [(Number of New Followers - Number of Unfollows) / Total Followers] * 100
  • The KPI will be measured as: percentage (%)
  • How to interpret the KPI: higher is better
  • The strategic objective to measure with this KPI: Positive public perception
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