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Social Media Impressions

Definition of this KPI:
Impressions quantify the number of times your content is displayed on users' screens. It gives you an idea of the potential reach and visibility of your posts.


  • This KPI can be calculated as: Total number of times your content is displayed.
  • The KPI will be measured as: number (amount of units, rating, etc)
  • How to interpret the KPI: higher is better
  • The strategic objective to measure with this KPI: Positive public perception
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