Posted inAll private sectors / Customer / Marketing

Number of customer referrals

Definition of this KPI:
Number of potential (customers) that have been referred to the organization by a certain predefined third party, e.g. clients or suppliers.


  • This KPI can be calculated as: Sum of referrals
  • The KPI will be measured as: number (amount of units, rating, etc)
  • How to interpret the KPI: higher is better
  • The strategic objective to measure with this KPI: Increase sales

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