Posted inAll private sectors / Customer / Sales

Direct communications per customer

Definition of this KPI:
Average number of direct contacts (from company to customer) made with customers. A possible dimension is the organizational level, e.g. contact per department or customer, or client categories, e.g. top 10 clients.

  • This KPI can be calculated as: Total number of contact moments / number of customers
  • The KPI will be measured as: number (amount of units, rating, etc)
  • How to interpret the KPI: depends on the goals
  • The strategic objective to measure with this KPI: Increase sales
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