Posted inAll private sectors / Customer / Sales

Market share

Definition of this KPI:
Proportion of business in a given market; part of turnover of the company compared to the turnover in the whole market.


  • This KPI can be calculated as: (Turnover of the company within a specific market / Total turnover within that market) * 100%
  • The KPI will be measured as: percentage (%)
  • How to interpret the KPI: higher is better
  • The strategic objective to measure with this KPI: Increase profitability
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