Posted inCustomer / E-commerce / Sales

Returns

Definition of this KPI:
Percentage of returned products. The cause of the measured returns are worth measuring: are they damaged or broken or is the customer simply not satisfied with it?


  • This KPI can be calculated as: (Returned products / Total sold products) * 100%
  • The KPI will be measured as: percentage (%)
  • How to interpret the KPI: lower is better
  • The strategic objective to measure with this KPI: Increase profitability
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