Posted inFinancial / Information Technology / Sales

Monthly Recurring Revenue (MRR)

Definition of this KPI:
MRR reflects the predictable revenue generated from subscription-based services. It's an essential KPI for SaaS companies, aligning with the objective of sustaining and growing revenue.


  • This KPI can be calculated as: Σ (Monthly Subscription Revenue per Customer)
  • The KPI will be measured as: financial value (e.g. €, $)
  • How to interpret the KPI: higher is better
  • The strategic objective to measure with this KPI: Increase sales
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