Posted inCustomer / E-commerce / Sales

Orders canceled

Definition of this KPI:
Percentage of orders that have been canceled before shipment. These cancellations can be categorized by predifined reasons.


  • This KPI can be calculated as: (orders canceled / total number of orders) * 100%
  • The KPI will be measured as: percentage (%)
  • How to interpret the KPI: lower is better
  • The strategic objective to measure with this KPI: Increase sales
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