Posted inAll private sectors / Customer / Sales

Sales taken up by top customers

Definition of this KPI:
Sales of goods and services taken up by the key customers of the organization, i.e. top 10% to 20% of customers. Top has to be predefined: is it based on the number of purchased goods, turnover, or something else?

  • This KPI can be calculated as: (Amount of sales by key customers / total amount of sales) * 100%
  • The KPI will be measured as: Ratio (number)
  • How to interpret the KPI: depends on the goals
  • The strategic objective to measure with this KPI: Increase profitability
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