Posted inAll private sectors / Customer / Sales

Customers lost

Definition of this KPI:
Number of customers, or the percentage of customers from the total customer file, that has been lost and is not a customer anymore.


  • This KPI can be calculated as: Amount of lost customers, or the amount of lost customers / total number of customers
  • The KPI will be measured as: percentage (%)
  • How to interpret the KPI: lower is better
  • The strategic objective to measure with this KPI: Increase profitability, Long-term relationship with customers
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